March 31, 2009.....
When employed, I would have days where I'd longed for a day of peace and quiet. A day where I wouldn't have to be on a 2 to 3 hour call. On those days, I dreamed about being Pluto at Disney World.
I don't know why or when this fantasy started, but it lasted for a long time.
Today I wonder, how does one become the person that names lipsticks and nail polishes; or lands the job writing directions on consumer products?
Most men won't understand the first statement, but you have to love names like -- "Sand In My Suit", "See Ya Later Sailor" or "Wine Me & Dine Me" that OPI uses for its nail polishes.
Personally, I think that naming nail polish and lipstick would be a snap. A couple of girlfriends, some margaritas and viola, great new names!
My fantasy to write the instructions for consumer product stemmed from looking at several products in my bathroom. I came across the following:
Roll-on Deodorant - apply to underarms only.
{Really? I can't apply to bottom of feet or on forehead?}
Toothpaste - Supervise children as necessary until capable of using without supervision......Instruct in good brushing and rinsing habits (to minimize swallowing).
{Just a thought, but could this instruction be used for other things}
Lotion - Smooth on hands and body every day. Particularly effective when used after showering or bathing.
{So, I'm guessing you wouldn't use on a family pet?}
Eye Make-Up Remover - SHAKE WELL. Apply with cotton pad on closed eyelids. Gently rinse with warm water.
{Well, if capitalizing letters in email implies screaming, my makeup remover company is screaming its point and I will be certain to shake well. I'm guessing the person who wrote these instructions couldn't write what they might have wanted : Apply on closed eyelid or be a rebel and apply on open eye and be ready to wreck your vision. We just don't care}.....
7 comments:
i always dream about working in the marketing department of essie or opi – would LOVE to name nail polish too!
every once and a while i get to name something at work (promotions, food items, whatever) and it starts out fun and creative and then the client gets involved, and it turns into something you didn't write in the first place.
and about being pluto? it's super hot in those suits.
kk - My fantasy included the Pluto suit being airconditioned.
HA HA Pluto!!! Love it!!
I am actually working on a novel wherein the main character writes those nail polish names. :)
I also want to add naming tropical storms and hurricanes to your list of jobs that involve naming. I have always wanted to name the lipsticks and nail polishes....
amy - How fun! Main character names nail polishes...I'll definitely be reading that book when you're finished.
DB - I would definitely name the storms and they would all be named after me since I haven't managed to convince a single friend to name their kids after me.
This post is too funny. When I was a copywriter for the Sears Catalog we'd have to say the dumbest things like, "Food not included" when selling a grill. As if the hotdogs would come in the mail with the grill. I wanted to say things like "model not included" when writing copy for underwear.
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